Online Course | Mastery of Growth in the Digital Marketing Space
October 30, 2020 @ 9:00 am - January 23, 2021 @ 6:00 pmS$600
The digital economy has presented many opportunities for individuals and corporations. The use of digital media and marketing has helped many SMEs reach out to a global audience at cost effectively. The use of timely content and digital platforms have enhanced our understanding our customers, how we interact with them and how we provide value to their needs.
Ed-vancement Asia understands that the future economy demands that individuals and corporations have greater empathy to their customers, to innovate and to conduct their activities with a greater purpose. These curated modules will help you navigate the busy digital landscape to help you fine-tune your ability to reach out to your customers, add value to them and enhance your bottom line.
To be able to operate effectively in digital economy requires individuals to have fundamental knowledge in the following:
- Effective Web Analytics for Business Decisions (2 days) (30 & 31 October)
- Foundations of Effective Social Media Marketing (2 days) (27 & 28 November)
- Foundation of Effective Search Engine Optimisation (2 days) (22 & 23 January)
Participants will be given ample opportunities to practice on their own projects, do group projects to appreciate the various aspects of digital marketing. Key takeaway for participants for any module is to be able to use the skills learnt for their own needs.
Hendry has vast experience in creating a digital presence for businesses and helping business succeed in today’s digital environment. His passion is sharing success strategies in digital marketing and cybersecurity. Hendry has worked with government agencies, higher education institutes and private organisations.
He was the programme chair at the Republic Polytechnic in IT Service Management and was its Assistant Director in Capability Development. Hendry also served as digital marketing consultant for SMU Academy and Neo Ranking Pte Ltd. He founded and co-founded and Hackalogy and Success Edge. He teaches digital marketing to adults in the Professional Conversion Programme (PCP).
- $210 (per module)
- $600 (complete programme)