Foundations of Effective Social Media Marketing

Foundations of Effective Social Media Marketing

Course Overview

Social media marketing is dynamic and evolving based on the platforms you choose. You will learn the latest effective methods (paid or organic) of reaching out to your desired audience using the tools offered by social media platforms.

  • Key mindsets, concepts and tools, in Social Media Marketing
  • Understanding Content Types
  • Improve your organic posting systematically
  • Anatomy of a successful paid ads campaign on Facebook
  • Types of Audience Research
  • Optimising your paid ads campaign systematically